245. Confidence & Resilience: The Inner Work Behind Entrepreneurial Freedom With Candace Tropeau
245. Confidence & Resilience: The Inner Work Behind Entrepreneurial Freedom With Candace Tropeau
There are some conversations that crack open a topic people think they already understand.
This was one of them.
In this episode of the Embodied Writing Warrior Podcast, I sat down with Candace, a leader with 37 years of experience in entrepreneurship, direct sales, and social marketing. What unfolded was not a surface-level conversation about selling products or building teams. It was a layered exploration of women’s leadership, resilience, emotional growth, sister wounds, confidence, and what it truly takes to create freedom in your life.
If you’ve ever felt curious about social marketing but hesitant because of the stigma, this episode offers a much more honest and human perspective.
Candace’s Entrepreneurial Journey
Candace’s story begins long before business strategy or income goals.
She grew up on a farm, surrounded by homemade food, practical living, and women gathering in homes. One of her earliest memories is of a woman named Marge, who came into living rooms and made other women feel seen, celebrated, and special. That memory stayed with her. Long before Candace ever thought of herself as an entrepreneur, she was absorbing a model of womanhood that was powerful, embodied, and relational.
She began in the industry at age 21 simply because she liked a product and wanted a social outlet. What started as something fun grew into a lifelong path.
Over the decades, Candace moved through multiple seasons of business, including skincare, wholesome cooking products, health and wellness, and eventually becoming a founder in a newer company. Along the way, she built leadership, retired herself from the workforce, later retired her husband from a job that was draining him, and reached six-figure income after years of persistence and growth.
Her story is not one of overnight success.
It is a story of staying power.
The Real Truth About Social Marketing
One of the most important things Candace shares in this episode is that social marketing is often wildly misunderstood.
It is frequently marketed as easy money, fast success, or a simple side hustle that can instantly replace a full-time income. But according to Candace, that fantasy falls apart quickly when it meets reality.
She says this work is one of the most underpaid jobs in the beginning. That line alone is worth sitting with.
Because what most people don’t see is the timeline behind the success stories. They see the visible result, not the years of effort, trial and error, emotional growth, and skill development underneath it.
That honesty is one of the reasons I wanted Candace on the show.
This conversation brings nuance back into a space that often gets flattened into extremes. Either social marketing is framed as the best thing ever or the worst thing ever. Candace offers something much more useful: maturity.
Social Marketing as a Path to Sovereignty
One of the central themes of this episode is sovereignty.
Candace speaks about social marketing not just as a business model, but as a path that can reveal who you are, what you tolerate, what you desire, and how willing you are to grow.
That is a very different frame than “sell this product and make money.”
In her view, you cannot become successful in this space without looking within. You have to face your patterns. You have to deal with your fear. You have to become willing to be visible, vulnerable, and uncomfortable.
That is where sovereignty comes in.
Not in the aesthetic version of freedom. Not in the fantasy of effortless income. But in the lived process of learning to trust yourself, advocate for yourself, and move anyway.
This is the kind of conversation that makes entrepreneurship feel less like a tactic and more like a transformation.
Sister Wounds, Competition, and Women Supporting Women
Another beautiful layer of this episode is the conversation around sister wounds.
Candace and I talk about the reality that many women carry pain around competition, comparison, scarcity, and feeling like there is not enough space for everyone. These wounds are not unique to one industry, but they can become especially visible in female-dominated spaces.
Candace is deeply honest here.
She does not pretend those wounds do not exist. She acknowledges them. She names the harm that has happened in the industry. She also makes space for the healing that can happen there too.
What I loved most is how clearly she lives her values. Candace genuinely uplifts women. She celebrates them. She creates room for them. And that energy matters, especially in spaces where many women have been bruised by the opposite.
This episode is a reminder that women’s leadership does not need to be rooted in competition. It can be rooted in community, honesty, and power shared well.
The Three Skills That Matter Most
When I asked Candace what mental and emotional skills matter most in this industry, her answer was clear.
1. Resilience
You need the ability to keep going when things feel hard, uncertain, or uncomfortable. Resilience is not flashy. It is the quiet decision not to let one difficult day take you out.
2. Work Ethic
Candace does not sugarcoat this. Entrepreneurship requires effort. It requires showing up when there is no boss, no guaranteed paycheck, and no one forcing you to follow through.
3. Willingness to Start Before You Feel Confident
This may have been my favorite part of the episode.
Candace says what so many women need to hear: confidence does not come first.
Confidence comes from doing.
From trying. From showing up badly. From posting the reel you think is awkward. From doing the live video before you feel polished. From allowing yourself to be messy enough to get better.
That is such a powerful antidote to perfectionism.
What to Do If You Feel Called to More
Toward the end of the episode, we talk about the woman who feels the pull toward more but does not fully trust herself yet.
Candace’s advice is deeply practical.
Do your due diligence. Ask questions. Research the company. Research the mentor. Find out who is actually going to support you. Do not treat this like buying a cute kit and hoping for the best. Treat it like a real opportunity that deserves discernment.
That piece matters so much.
Not every company is a fit. Not every mentor is a fit. Not every system is a fit.
But that does not mean the entire path is wrong.
It means women need better information, better support, and better standards.
Why This Conversation Matters
This episode is about much more than business.
It is about the courage to do something different.
It is about refusing to let fear make your decisions forever.
It is about women building income, confidence, and capacity in ways that ripple beyond them and into their families, their children, and their communities.
Candace closes with such a powerful point: when your children watch you choose courage, they learn courage too.
That alone is worth the listen.
Final Takeaway
If social marketing has ever intrigued you, challenged you, or brought up resistance, this conversation is worth your time.
And even if you never join a company in your life, the deeper truths in this episode still apply:
confidence is built through action
resilience is non-negotiable
discernment matters
your growth will ask more of you than you expect
and your courage may become permission for someone else
This is a beautiful episode about freedom, leadership, and what happens when women stop waiting to feel ready.
Embodied Activation
Here is your embodied activation for this week:
Find a quiet space and take a few slow breaths.
Then ask yourself:
Where in my life am I waiting to feel confident before I begin?
Write down the first area that comes to mind.
Next, ask:
What would it look like to trust action more than fear?
What is one messy, imperfect step I could take this week?
What kind of woman am I becoming when I stop waiting and start moving?
After journaling, stand up.
Plant your feet firmly on the floor and let your posture rise a little taller.
Take one hand to your heart and one hand to your belly.
Say out loud:
I do not need to feel ready to begin.
Confidence comes from doing.
My next step creates my momentum.
I am allowed to build a bigger life.
Then choose one action, just one, and do it within 24 hours.
Not when you feel more certain.
Not when you have it all figured out.
Not when the fear magically disappears.
This activation is about proving to your body that movement creates power.
Because sovereignty is not just a mindset.
It is something you practice.
Links Mentioned
Transcript
Welcome back to the Embodied Writing Warrior Podcast. Today's conversation is such a good one, especially if you've ever felt curious about entrepreneurship, social marketing, or building more freedom in your life, and maybe you've also felt resistance, skepticism, or some fear around what this might actually look like.
Today I am joined by Candace, someone I have known for years and have inspired me for many, many of those years. Candace has spent 37 years in this space, and she brings such a grounded, honest, and deeply woman centered perspective to this conversation. We talk about what social marketing really demands behind the scenes past the hype You might have heard, we talk about the resilience and the work ethic that's required to stay the course.
Why confidence comes from doing rather than waiting, and how this kind of work can become a genuine path to sovereignty. We also get into sister wounds, the power of women supporting women. The discernment you need in choosing who you work with and the personal growth that entrepreneurship can bring out of you, whether you feel ready for it or not.
This one is for the woman who knows that she's made for more. Even if she doesn't totally trust herself yet, I guarantee by the end of this conversation you will walk away with new perspectives and new practices that will help you trust yourself even more. Let's dive right in.
Kayla: .
Hello Candace and welcome to the Embodied Writing Warrior Podcast.
Candace: Hi, thanks for having me. I'm excited to be here.
Kayla: Thank you for joining me because you are someone who is such a powerful leader in a very challenging space, and I know that your wisdom is gonna resonate with so many women out there, myself included.
Candace: Thank you on that
Kayla: note. , You're welcome. Why don't you share a little bit about who you are and the work you do in the world?
Candace: Awesome. Well, I am, first of all, I'm a mom. I'm a wife. I'm a grandma, which is probably my pro proudest, role. I love my daughter, but I love her daughters exponentially as well, so.
That's a whole other thing. But, and I am a entrepreneur. I've been, doing what I've been doing for 37 years and it's something I started really is just something for fun and I had no idea where it would lead me and how it would not only impact me, but my entire life and my entire family down the road.
I think that kind my calling in life has been to serve and my heart has always led me to women and trying to help women find their space in the world, their voice in the world, and anything I can do to support women that way just tugs at my heart.
Kayla: I love that so much. And I also love that you have spent 30 plus years in an industry that tends to cannibalize a lot of people, and you are so confident in what you do, and you've also never been afraid to pivot and make changes. So I'd love if you spoke a little bit to the journey you've had as an entrepreneur and some of the pivots that have happened along the way.
Candace: Well, I never started as an entrepreneur. That was never my, my vision. I really started, at the ripe old age of 21, strictly because I loved, liked a product. And, you know, I kind of, I grew up in a farm. I grew up in a place where everything, my mom. Did everything from scratch. It was, you know, everything from butter to cottage cheese to yogurt.
I didn't even know what an Oreo was till I hit school. And, you know, my mom did all of that and, and I grew up on a farm where we grew our own food. I mean, we, we had everything from scratch. So I think I always had it innately in me that, that was important to know what you're putting in your body, on your body, all that kind of stuff.
And I remember as a little girl, I grew up, I was born in the sixties, so in those days, women had home parties. That was. What they did, and my mom had lots of home parties, but she always had had home parties with this one woman. And even at that, it was, she represented a company that had, a higher level of cleaning products.
I could still see this woman standing in the room. I must have been six or seven, eight years old, something like that. And my mom would always have this woman named Marge, come and do it. And Marge, to me was larger than life. And she, I'm sure she was a smoker 'cause she had the rasp, biest deep voice you ever heard.
And she was tall and blonde and she wore pants and a turtleneck. And to me she just, I remember feeling like, oh, this is who I want to be when I grew up. And then she would step into this room of women and she would. Make everybody feel good. She would honor my mom. She, she made my mom. My mom would be the host of the party.
She would actually put a crown on my mom's head and a red cape, and she was the queen for the night. And everybody went around the room and said something beautiful about my mom. And you know, Marge would just make everybody feel good. And I didn't realize it then. I didn't even know that that was having an impact on me. I realized it much later as I was standing in front of a room, making someone feel special, having their friend share all about this person. I thought, oh my gosh, I'm Marge. But Marge had represented to me an empowered woman and I don't know Marge's story.
But, to me in my little brain, I just thought, that's the kind of woman I wanna be. And so I think I got that. I didn't really pick this as a, as a career. It just kind of evolved.
And so when I started with my first company in 1989, it was, alleve based skincare. And, really I just really wanted to do it 'cause I wanted to be social. I wanted to have, you know, I wanted to get dressed up. And in those days, back in the day, we said the higher the heel, the higher the sales.
Mary Kay taught us that we all followed along. And I started to fall in love with this profession. And even though I didn't know it was a profession, I didn't have that verbiage, that verbiage wasn't spoken about back then. Anyways, so that's how my career started in 1989.
And I toyed and I played and I had some fun doing it, and I left the space. I came back to the space. I knew, like in my first year of doing it, I ended up being, I think, the top five in the, in the province. Top in the co in the country. But I was just having fun. I was just doing what I love and I was showing people I was passionate about the alle vera makeup, the co, the skincare, the, you know, the ex extra things that we had, that we had almond based scrubs and it was all kind of that stuff.
I loved it. But then. Life pivots. I had a daughter, I was a single mom. I kind of got out of it, I sold some books, I did that kind of thing. And then in 2003 I got introduced to, the company that I spent 20 years at. And it was a company where we taught people how to cook wholesome foods. And it was before it.
I think it really were ahead of the trend of low sodium, gluten-free. Know what's in it, read the ingredients, have five or six things, make it real food, let food be like medicine, was kind of our, thing. And I got excited about that because I really thought, here I am sharing products with people who probably don't care how great it TA or how healthy it is for you, but it tastes good and it's healthy.
So I kind of felt in my heart that I was helping people be healthier, even if they didn't wanna be. And as I stayed there over that 20 year span, a couple of years in, I started to see more. I started to see really what this could be and, I loved what I did and I was really living my calling, being of service with food.
I mean, that's what my mom taught me. That's what I saw the women in my community do. I excelled at it. And in 2007, after a couple of years with that company, I hit the leadership rank. And with that comes some really good things. And with that comes some really hard things. And that's the level where you gotta decide.
How much am I willing to grow to look at things? I don't wanna look how willing, willing am I to get uncomfortable? And so I stayed there for 20 years. Built a five five, like fi five figure income. And I was making more money than I was working my nine to five job. And I realized really early.
When I was working in like the world in a nine to five job, that I didn't fit that mold very well. I don't like being there. I mean, I grew up on a farm where my parents were entrepreneurs. Really, farming is an entrepreneurial based thing. We don't look at it that way, but it is, and they never had a boss and I didn't really like having a boss like that really.
You know, and I didn't like that no matter how hard I worked, how much time I put in, I'm an overachiever. So I always did more. I still got the same paycheck as the guy sitting beside me who did nothing. You know, like nobody. There was no reward. There was no acknowledgement, there was no feeling of doing something in the world that make a difference.
And you know what? If you love a nine to five job, you do that, you do what fills your cup. It did not fill my cup. So in 2007, after growing my business to a point where I was working almost two full-time jobs with nine to five, and, my side hustle, my husband looked at me and said, I think you should do this full-time.
And I went, holy crap. Seriously. Like that's, I've heard people doing it. So I did it. I quit my job. I have not been back in the workforce since 2007. So, anyways, I, that continued on and, I stayed there for a lot of years and COVID came along and changed the world, as we all know, and it changed the industry as well.
And, you know, in a lot of ways, I felt a lot of shame for what I did for a lot of years. Mm. Because because of exactly what you said, it's, it's a challenging space. It, I like how you said it. Cannibalize, is that what you said? Cannibalized a lot of people.
Kayla: Yeah.
Candace: And yes, it does. , it has a, in a lot of ways, , but so do a lot of other things.
I felt pretty cannibalized at my nine to five job. Eaten up, spit out, you know, used up so. Fast forward 20 years at that company in 2023, I made a pivot, and moved directly into the health and wellness space. Spent two years at a company where I kind of consider myself. I got my master's degree in this.
It was a really great place, but it was not my forever place. I, I recognized that along the way, but it also was the first time I hit six figure income. It was, it gave me the space and freedom to retire my husband from a job that he was getting cannibalized at. And it kind of changed and, really impacted, our life in a big way.
And last. June, or sorry, may of 20, 25, I pivoted again to a new company where I'm actually a founder. I've got my hands on and involved in how this company develops and so I'm super excited about that. So I don't know that that kind of tells you the story. It's long, it's long. 37 years is a long story.
I'll leave it there and we'll see where we go from here.
Kayla: So first just the fact that you grew up having this role model that was a woman's woman, which is so important in today's world where we've come a long way and there's still these sister wounds.
There's still this. Competitiveness this, there's not enough for everyone. And what you do, and I've experienced it personally, is you do lift the women in your space up. And that's such a powerful role to play in today's world. And it's not always easy when many times in other places the opposite happens.
So we just wanted to speak to that and. That note I would actually love to hear. Did you struggle with any sister wounds or competitiveness along the way, especially since the work you do is with women, and how did you navigate that?
Candace: Well, I think, do any of us escape without sister wounds? I mean, do we? I don't know.
I don't know if you escape life without that. And first of all, I just wanna pay that same compliment back to you. I mean, we, we got to know each other. Where I came to, to where you were working and you were my coach and my fitness coach, and you reframed my life in a lot of ways.
I'm gonna get a little teary eyed. But. I shared with you some really personal things that I had never shared before about my health, my weight, and all of that. And you, I'm gonna really get teary eyed. You created a safe space for me. So I really wanna say you did that too.
You were one of the people in my life who healed some of those wounds for me to start with. Oh, sorry. But I just wanted you to know how much you've meant to me in my journey as well, and I think that's why we've stayed in touch over these years was, but anyways, so. Definitely have had Sister Ws and just, you know, it's, this is the problem with our space.
This is the problem with my space is, and I don't think it's unique to network marketing. I think it gets a bad name because of how it's been handled since it started with, you know, companies like Amway and Mary Kay. And, you know, in every industry, it starts one way and it has to evolve.
Everything, right. We don't teach the way we used to teach. My kids aren't getting taught the way my parents got taught. You know, medicine changes, everything evolves. And I think in our space there's been a great evolution and it's even in a right now, I think we're in the biggest evolution of network marketing that's ever been.
A lot of the damage that has been done has been not. Knowing how to do it better. Systems that worked, that people tried to bring forward from there to use today, that no longer work. Today we're a different world. When I started this, there was no internet. There was no faxes, there was no social media.
There was none of that. And I even remember reluctantly getting on social media. So I think there has been a lot of damage in our field done. And that's one of the things I want, I wanted to do this podcast for is my. Goal is to give people a different face of this industry. Yes, there are those people who canalize, there's women who are extremely competitive, but there's women who are extremely competitive everywhere.
Those people are not unique to this space. It just seems to be judged harder. In this space for one thing, because I think it is a predominantly female oriented business, and we don't want, let's be honest, in this world, we don't want a lot of six figure income earning women, six or seven figure income or earning women running the world.
We gotta beat those babies back as quickly as we can. We do it in the corporate world. You know, look at the corporate world. How many women make six figure incomes for the same job? 25, 30% more men make six figure incomes for that same job, right? So it's a systemic thing, honestly. But it seems to take a harder rack wrap in this space because this space was born out of a place for women to, you know, Tupperware, Mary Kay.
They all developed this space so that women did have a place to gather as a community and be strong, and not just be about the babies, the husband, the, it, it was really, a space where women started to have the conversations. I believe they gathered in living rooms. So, but over time some people come in, companies come in, they bruise it, they mistreat it, they use it for what it's not set out to, and people get, you know, taken advantage of.
People get misled and that starts to be the, the, the conversation instead of how many lives it has lifted up, how many people it has impacted in a positive way. And it ends up scaring people. So, you know, your question, you know, wounds and all that kinda stuff. Absolutely. I've healed most of them here though.
I've been exposed to opportunity and vision and coaching and mentoring and speakers and things that I would never been exposed to it at, at my regular nine to five job. Mm-hmm. So as much as people feel that it takes away. I feel that it, it gives power more than it takes the power away.
Kayla: That's beautiful. So is that what you mean by social marketing as the path to sovereignty, or does it go even deeper than that?
Candace: It's a complex thing, right? Because. Social marketing, everybody wants to do it right now. It's the thing, it's the, you know, and honestly, everybody wanted to buy a kit and do direct sales too.
They, I'll buy a kit and I'll go make a million dollars and in a lot of ways it's been promoted that way. Like, come in, make money, you'll be a rich in six weeks. And I'm here to tell you, after 37 years, that has never happened. I mean, network marketing, social marketing is the most underpaid job there is at the beginning.
And then what people don't realize is in the end when someone's making that kind of income, how long they have been at it, right? And so, I think you can't get sovereignty. Anywhere. If you're not willing to look within, if you're not willing to do the hard work, if you're not willing to figure out what's okay with you and what's not okay with you, what are you willing to accept?
What are you not willing to accept? And the reason I think so social marketing can be that path is because we do give you the the space. You can't be successful here unless you're willing to do that work. Which is why most people exit and say, it didn't work for me. Because they get to that point where they have to start digging in and evolve and look at themselves and be vulnerable and be willing to go, oh, I don't, I see that in myself.
That's, or it brings up old wounds, or it brings up old history, and I mean, how does life brings that up? You know, you get in a situation and suddenly you remember when you were a little girl, someone said negative to you and it changed your trajectory. So. I really think for me it definitely has been, and I've seen it be that path for many, many women who wanna dig in and do the work.
Kayla: I think that is the cannibalization process we mentioned earlier is that will happen to the people who aren't ready to do that inner work and the ones that are and have that staying power and that like emotional resilience over the long term. That's where a lot of those like beautiful benefits start to come from.
Not just monetarily, but just in who you become, which is so cool. So can you share maybe one to three of the most important, like mental or emotional skills someone in this industry would need to build in order to make it past that place where it's too hard, I'm tapping out.
Candace: Honestly, you have to be resilient and resiliency.
I mean, it comes in, if you go on a diet really right? You go on a diet and you're not willing to be resilient enough. Those against those days where you really wanna eat that, that bag of chips and you don't eat that or you don't wanna do that workout, that's resilience. That keeps you going. Like it's not a special skill.
It's not a special gift. It is you digging in and saying, this is not gonna take me down. So you have to have some resilience. You have to have some work ethic, like, you know, if you, this is why not everybody's an entrepreneur because not everybody has that work ethic or that drive or that, where you just know you were made for more.
And actually, I'm gonna take that back. I think a lot of people know they're made for more, but they're too scared to figure out how they could get to that path to be more, I don't wanna play down people who don't wanna take that risk, because there's a lot of fear in the world and there's a lot of negativity and, and you have to really be resilient enough to put that to the side and say, I, I, I'm gonna ignore that.
And unfortunately, most of that stuff comes from your best friend, your mom, your sister, your family, your, the people. People when they join me. I know you want your family to support you. I'm here to tell you they probably won't. And it's normal. It's not that your family's worse than my family or that family, it's, that's just, it's just not gonna happen.
A, they wanna protect you, make sure you don't get hurt. And so the best way people know how to do that is to show you all the things that could go wrong.
Kayla: Mm-hmm.
Candace: So resiliency, definitely work ethic and, this isn't one thing, but it's kind of, you have to be willing to try something without confidence.
Like so many of us wanna live in our, I hear this all the time from women. I'll do it when I feel more confident. You ain't gonna feel more confident if you don't do it. Mm-hmm. Like confidence only comes from doing and we often say you gotta do the do and showing up. 90% messy and, you know, not professional and, you know, looking like a mess.
And that's, that's how confidence is built. You know, I always have people saying to me, you, I see you online and you're so confident. I said, but you didn't see me in 20, and in 2012 when I first hit social media and live wasn't even available then. But when live finally became available and I did my first live, that thank God is nowhere to be seen anymore.
Because if you saw it versus today, you'd be like, oh my God. I got confident doing it every day, doing it. Even today I make a reel and I'm like, Ooh, that reel sucks. Put it up anyways because that's the only way I'm gonna get better. So you have to be willing to be, start things without any confidence to feel like, oh my gosh.
You have to have resilience because that's gonna keep you going and you gotta have some work ethic.
Kayla: Mm-hmm.
Candace: Three of the things I think you need.
Kayla: So if someone listening is feeling that pull towards more, whether that's like more freedom, more expression, more success in one of these fields, but they don't quite trust themselves yet, what would you say to them?
Candace: I would say we talk about that a lot in this, in this business, and I do, and this is part of, you know, moving from that to that leadership role. Lots of people think leadership is about knowing all the answers and being able to tell everybody the answers. That's not leadership, that's training. Leadership is about, is.
I actually had this happen to me today. One of my team members sent me a message saying, I, I'm just not feeling it today. We're on a bit of a run right here. We're working on some goals. And she's like, I just, I don't know if I can get to my, do what I need to do today. And. I basically said, I get it. I get it.
So what I would say to someone is you don't have to have it figured out. You don't have to know you know what to do next. There's something, the biggest mistake that people do in this industry is they jump in, they don't do any research, they don't do any due diligence.
They don't know who they're joining with. They don't know who is gonna do the training. They don't know what kind of support they're gonna get. They don't know what kind of time investment they need to make. They don't treat it. As a real job. They treat it as, I'll buy a kit, sell it to my friends, and my friends will buy it and I'll make some money.
I'm gonna break that fallacy for everybody right now. That doesn't work. So if you're sitting there and you're thinking, I made for more, I wanna do something different. I, I need something, but I'm scared and I don't know that I know how to do this. And my friend told me she failed at it and everybody else told me this.
It doesn't work. What I would say is. Find someone online. Everybody's online right now, you know, sharing their industry, sharing what they do. Or if your friend comes to you and has this opportunity and you're like, I don't know, ask that friend to introduce you to their upline. Who are they gonna be coached by?
Who is gonna invest in them? Who's invested in this enough to know how to do it? Who has a plan? Who has it figured out? Who can sit down and say, tell me what you want. Here's the route to get it. Right, because it is very systematic. It's like any other job. There is a system on how this works, and you wanna be locked arms with someone.
You may be locking arms with your girlfriend who's new too. Know that your girlfriend doesn't have the skill to get you there. You need to know who's your girlfriend locked in with. Hmm. That is so key because that person that your girlfriend's locked in with, or the person above her, or the person above her is the person who's going to show you the roadmap, who's going to give you the skills, who you're gonna go to in those times and go, this is way harder than I ever thought it was.
And you're gonna go, yeah. It sure is. Here's your next roadmap or tell, you know, so you need, people don't do that due diligence. People don't, you know, they have a great story. They love the product, and they think that's all it takes. It's not all it takes, it's not all it takes for any job. You can't get any job and just say, okay, I'll do this.
I've seen you do it, so I must know how to do it. It doesn't work that way. So if you're sitting there and you have the pull and you're thinking, you know, I wanna try it. You can find me on Facebook. I don't know if you have a link you're putting in the, but you can put my Facebook link there and message me.
I don't have a fancy giveaway or anything like that to, you know, get you introduced. I just believe a conversation does it. I need think, you need to know who I am and I need to know who you are because the reality is not everybody's a fit for everybody. Not every company's a fit for everyone, and you owe it to yourself to find the place that will be a fit for you.
That has to happen through personal interaction. It's why you'd go for an interview on a job. You need to interview this like it's a job. And so I would say step in, have a conversation with someone, and just, you know, try it in the end. Here's the thing, lots of people come to me and they're in dire straits in their life.
Here's what I say to people. So if you don't do this, what's your plan? B? Like, how are you gonna get out of this if you don't do something different? So if it's not this, what's it gonna be like? You can go do something else, but make sure you have another plan because there's no ferry that's gonna come and fix it for you tomorrow.
You're still gonna be in the same boat if you don't do something different. So why not try this where it's low investment, you get the on on, you know, hands-on training, you get that support and in 90 days, if you don't like it, walk away.
Kayla: You touched on some beautiful things there. One is definitely doing that research and having that discernment and the person that you do work with makes all the difference.
That relationship is. The most valuable part. I will definitely be linking your Facebook for everyone listening so they can have that conversation. And also just to see how you show up on social media, how vulnerable you are, how real you are, how you don't just sell a product but you weave in. You, which is such a beautiful thing to do that creates this authenticity that's just amazing to watch.
So Candace, I have loved this conversation so much. I like to get my guests to give the listeners an embodied challenge of some kind. So this can be a journal prompt, a type of movement, maybe breath work. It can be really anything that you feel called to have the listeners walk away with today.
Candace: I would really like everybody to sit down and think of one person they know that's been in this space before, and maybe ask them what that experience was like for them and.
Take the time to find someone online and follow them a little bit because it's so twisted people's perception of this. And most people who have a negative perception of it have never done it, have never touched it, don't know anything. They're just going by what so and so says. So I really wanna encourage your, your listeners who maybe are like, I don't know how I'm gonna pay my bills next month.
The cost of gas today. Like my husband texted me at the cost of gases. I'm like, oh my God. How, you know, two streams of income used to do it for people. We're now talking about 4, 5, 6 streams of income. So think about, you know, how are you going to create that for yourself? And this social marketing space is the up and coming thing.
We all buy online. That's what we do. And. You know, this is an opportunity to really look at changing what you have, like the project, the trajectory of your life without adding another eight hours a day, or losing more time with your family or taking away from what you have to get more. And I really wanna challenge people to really look at it from a different.
If I've done anything today, I hope that I give you that moment of looking at it from a different perspective, because as a mom, and I'll finish with this 'cause I think this is so crucial as a mom, when I was doing all of that, when I was working really hard, when I was, you know, pushing for myself and advocating for myself and learning, so, were my kids and, and now my kids are adults and one of them owns his own company.
My daughter's been an independent income earner since she came outta school. It impacts them. Even when you don't think it is, they're watching you a hundred percent. So if you're a young mom struggling, they're watching that too. And to be able to see you, young mom or a young dad, whatever, see you take it and say, I'm gonna do something different.
I'm gonna put myself out there. Gives them the courage to do it too.
Kayla: Obviously that is a powerful share. So thank you so much, Candace. It has been a delight hanging out with you today.
Candace: You too. Thanks so much for having me, Kayla.
Kayla: Yes, you are very welcome.
